I’ve always told my clients and readers to make sure the price on the front door is as high as makes any rational sense.
If you can, in any way, justify a price so high, it’s still probably too low.
Because when it comes to websites, effective marketing never takes your customer through the front door. There will always be a special offer, sales funnel, or secret back door that gets them the deal of a lifetime.
So you have to have that “full-boat retail” on the front door. And it has to be a live link that someone can buy through.
This leads us to the concept of Endowed Progress.
Some of the most imaginative marketing I’ve seen has been done by carwashes. One such “test” promotion was done in 2004. A carwash gave out 300 loyalty cards, but used a split-test. 150 randomly selected customers were given a loyalty card with 8 spots for a stamp. Each time they used the carwash, they got one stamp. When they collected 8 stamps, they got a free wash.
The other group of 150 customers received a card with 10 spaces. But the first two spaces were already stamped.
Same thing, right? Both groups had to get 8 washes to get one free.
I’ll bet you can guess what happened. Here’s the study for my fellow numbers nerds.
Only 19% of the cards with 8 spaces were filled and redeemed for a free wash. While 34% of the 10-space cards with 2 pre-filled were redeemed for a free wash.
Quite significant.
It has to do with perceived value and the desire to not lose progress already achieved.
There is a greater perceived value in a card that is already stamped, so the customer is less likely to discard or misplace it. And if someone believes they are already part of the way toward a goal, they feel much more compelled to complete it.
Can you imagine what the results would have been if the card was found on the floor with 7 of 10 spots already stamped, versus a card that just had 3 spaces on it?
I used this powerful concept in one of my sales processes, with great effect. By attending a 90-minute webinar presentation, prospects earned $6,000 toward my $10,000 software and training membership system. Can you sense how this felt, rather than just placing a $4,000 price tag on the product? Now, in that case, the $10,000 price tag was entirely justified. The product was worth it. The homepage of the site sold it for that much, as well.
Take a moment and think about it… How can you Endow your prospects with Progress towards a purchase? Can you incorporate this concept into your sales funnel? Can your prospects take some action that awards them part of the purchase price, already paid?
It is entirely different than giving a discount, though the outcome is the same.
If you walked up to a counter in a store and asked the price of an item you found with no price tag and the checker said, “$10”; but then the manager walked up and slapped a $5 bill down on the counter, saying “That thing is awesome. I’ll pay for half of it”, how likely would you be to complete the purchase?
Endowed Progress is just one of Seven powerful psychological concepts we at Mixed Synergy apply to every marketing project we handle. Give it, or us, a try.
Wednesday, August 14, 2019
Advertising Agency The Most Potent Social Media Promotion System So Far
Mixed Synergy is our name for a reason.
It is because we have identified, and use effectively, several different systems for promoting things on the internet. Each system has several parts or aspects that work together synergistically (the total result is far more than each aspect used alone, added together).
So for each client, we figure out which mix of different synergistic systems we will implement.
The most potent system we deploy is one I have dubbed, “The Avocado Twist”.
It is demonstrated by health guru David “Avocado” Wolfe. You can see it in action on his facebook page: https://www.facebook.com/DavidAvocadoWolfe/
At the time of this writing, he has about 5 million followers of the page. What did he do to deserve such a huge following? Is he a doctor or have an advanced degree in anything? Not that I can tell. He just decided he was a health guru… and has proven it by deploying the Avocado Twist.
We here at Mixed Synergy add a very potent extra element to what he does to supercharge the method for our clients.
Simply put, the three elements you manage are 1) Your own blog/article site, 2) A Facebook fan page, and 3) An email list.
You’re familiar with viral article sites. They are sites that post interesting articles on a fairly wide subject. Wolfe’s topic is Natural Health. Very wide. These sites generally make money with contextual and display advertising, but are far more effective at selling niche products and building a list of avid followers.
The key is to be controversial.
Articles should take a stand and make a statement. They should be very authoritative, and pull some evidence from someplace else on the internet. The point is to be engaging, cause arguments, and get people to post links to it from their blogs and facebook pages. Shocking headlines, shocking videos, shocking pictures and shocking copy.
Second comes the facebook fan page. Start with two types of posts: 1) memes and 2) excerpts of the content on the article site with links to the article on the article site. You can add in shares to other content on facebook and elsewhere on the web that supports your controversial view.
Memes are very simple little shareable visual elements. The simplest is just an image with a statement over it. It should be a high-contrast image that is related to the statement. The easiest are quotes of famous people that support your controversial view. Some are video files that loop with textovers that support the video. Check out vines.com and tumblr.com for examples.
Memes are meant to inspire an emotional reaction from those that see them in the facebook feed, and share them with their friends. This gives you access to all the friends of those that share them. It brings people in to like your page, and then later access to their friends if they share one of your memes. Thus the viral nature of the strategy.
Once people like your page and share your memes, they will be exposed to your harder-hitting content – the articles on the article site. Regular posts to the facebook page should be excerpts and links to the article site. You can link to articles in a rotating fashion, many times down the road. Better yet, set a schedule for posting a new article daily, if possible. Fresh content is excellent for SEO.
The best way to monetize the traffic that comes to the articles is not to sell contextual ads, like many do. The best way is to build an email list and sell them over and over and over again. Each article should conclude with a compelling reason to join the email list. A free digital giveaway or “list magnet” is very effective.
Don’t get me wrong, you will still have advertising and links to your product sales page surrounding these articles. But the main focus should be to capture the reader’s email so we can personally contact them over and over again.
That leads us to the third management element – The Email List.
New subscribers to your newsletter should be fed polarizing, engaging messages at least once a day for the first week. Better yet, twice a day. Incidental mentions of your product are fine, but don’t sell them directly in this first week. The goal is to get them firmly engaged on “your side” of any controversy.
This leads to rabid fans that post links to your articles, links to your products, and a lot more buying behavior.
The final icing on the cake for the Avocado Twist is the tactic that David Wolfe does not seem to use: Retargeting.
Adding retargeting (some call it remarketing) pixels to your article site will allow you to advertise to your readers wherever they go on the internet, even if they don’t sign up to your email newsletter list. In the right hands, it is a very powerful, and inexpensive tool.
These elements, working together, produce some pretty astounding traffic. To get the viral ball rolling, you can spend some money to boost your posts on facebook to likely audiences. But you don’t need to spend a ton on that. You also start getting some very nice natural search engine traffic if you structure your articles well. The synergy of these threads all twisted together is powerful.
If you would like to see how the Avocado Twist could be deployed for your business, don’t hesitate to give us a call or email. We would be happy to evaluate your competitive situation and give you a plan, no strings attached.
It is because we have identified, and use effectively, several different systems for promoting things on the internet. Each system has several parts or aspects that work together synergistically (the total result is far more than each aspect used alone, added together).
So for each client, we figure out which mix of different synergistic systems we will implement.
The most potent system we deploy is one I have dubbed, “The Avocado Twist”.
It is demonstrated by health guru David “Avocado” Wolfe. You can see it in action on his facebook page: https://www.facebook.com/DavidAvocadoWolfe/
At the time of this writing, he has about 5 million followers of the page. What did he do to deserve such a huge following? Is he a doctor or have an advanced degree in anything? Not that I can tell. He just decided he was a health guru… and has proven it by deploying the Avocado Twist.
We here at Mixed Synergy add a very potent extra element to what he does to supercharge the method for our clients.
Simply put, the three elements you manage are 1) Your own blog/article site, 2) A Facebook fan page, and 3) An email list.
You’re familiar with viral article sites. They are sites that post interesting articles on a fairly wide subject. Wolfe’s topic is Natural Health. Very wide. These sites generally make money with contextual and display advertising, but are far more effective at selling niche products and building a list of avid followers.
The key is to be controversial.
Articles should take a stand and make a statement. They should be very authoritative, and pull some evidence from someplace else on the internet. The point is to be engaging, cause arguments, and get people to post links to it from their blogs and facebook pages. Shocking headlines, shocking videos, shocking pictures and shocking copy.
Second comes the facebook fan page. Start with two types of posts: 1) memes and 2) excerpts of the content on the article site with links to the article on the article site. You can add in shares to other content on facebook and elsewhere on the web that supports your controversial view.
Memes are very simple little shareable visual elements. The simplest is just an image with a statement over it. It should be a high-contrast image that is related to the statement. The easiest are quotes of famous people that support your controversial view. Some are video files that loop with textovers that support the video. Check out vines.com and tumblr.com for examples.
Memes are meant to inspire an emotional reaction from those that see them in the facebook feed, and share them with their friends. This gives you access to all the friends of those that share them. It brings people in to like your page, and then later access to their friends if they share one of your memes. Thus the viral nature of the strategy.
Once people like your page and share your memes, they will be exposed to your harder-hitting content – the articles on the article site. Regular posts to the facebook page should be excerpts and links to the article site. You can link to articles in a rotating fashion, many times down the road. Better yet, set a schedule for posting a new article daily, if possible. Fresh content is excellent for SEO.
The best way to monetize the traffic that comes to the articles is not to sell contextual ads, like many do. The best way is to build an email list and sell them over and over and over again. Each article should conclude with a compelling reason to join the email list. A free digital giveaway or “list magnet” is very effective.
Don’t get me wrong, you will still have advertising and links to your product sales page surrounding these articles. But the main focus should be to capture the reader’s email so we can personally contact them over and over again.
That leads us to the third management element – The Email List.
New subscribers to your newsletter should be fed polarizing, engaging messages at least once a day for the first week. Better yet, twice a day. Incidental mentions of your product are fine, but don’t sell them directly in this first week. The goal is to get them firmly engaged on “your side” of any controversy.
This leads to rabid fans that post links to your articles, links to your products, and a lot more buying behavior.
The final icing on the cake for the Avocado Twist is the tactic that David Wolfe does not seem to use: Retargeting.
Adding retargeting (some call it remarketing) pixels to your article site will allow you to advertise to your readers wherever they go on the internet, even if they don’t sign up to your email newsletter list. In the right hands, it is a very powerful, and inexpensive tool.
These elements, working together, produce some pretty astounding traffic. To get the viral ball rolling, you can spend some money to boost your posts on facebook to likely audiences. But you don’t need to spend a ton on that. You also start getting some very nice natural search engine traffic if you structure your articles well. The synergy of these threads all twisted together is powerful.
If you would like to see how the Avocado Twist could be deployed for your business, don’t hesitate to give us a call or email. We would be happy to evaluate your competitive situation and give you a plan, no strings attached.
Saturday, August 10, 2019
Digital Marketing Agency
Mixed Synergy Marketing is a Full service Digital Marketing Agency. Online Sales Funnel construction, social media management, paid advertising.
Pay Per Click Advertising, Social Media Advertising,Website Construction, Ongoing Digital MarketingManagement.
What is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
What are some examples of digital marketing?
Digital marketing activities can encompass quite a few things so I'll try to keep this concise. It will usually include SEO, SEM, Content Marketing, Influencer Marketing, Content Automation, Social Media Marketing, Email Marketing, and more. ... You will see such examples of SEM when you search a popular keyword.
What is digital marketing strategy?
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
Internet Marketing Services
What are Internet marketing services?
Also called online marketing, internet marketing services is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. ... Because content marketing is the internet marketing of the present and future.
In 2015, the percentage of traffic browsing the internet by mobile device surpassed that of computers. If you aren't designing your marketing for Mobile, you're missing out on over half of your people.
We know that every business situation is unique, so your marketing plan should be also. You need to set up and test a mix of different paid media placements and content that creates a synergistic effect, bringing you far more traffic, at a much lower cost, than just paid placements.
Pay Per Click Advertising, Social Media Advertising,Website Construction, Ongoing Digital MarketingManagement.
What is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
What are some examples of digital marketing?
Digital marketing activities can encompass quite a few things so I'll try to keep this concise. It will usually include SEO, SEM, Content Marketing, Influencer Marketing, Content Automation, Social Media Marketing, Email Marketing, and more. ... You will see such examples of SEM when you search a popular keyword.
What is digital marketing strategy?
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
Internet Marketing Services
What are Internet marketing services?
Also called online marketing, internet marketing services is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. ... Because content marketing is the internet marketing of the present and future.
In 2015, the percentage of traffic browsing the internet by mobile device surpassed that of computers. If you aren't designing your marketing for Mobile, you're missing out on over half of your people.
We know that every business situation is unique, so your marketing plan should be also. You need to set up and test a mix of different paid media placements and content that creates a synergistic effect, bringing you far more traffic, at a much lower cost, than just paid placements.
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